02Headless Shopify agency · Dubai & worldwide
We build headless Shopify.Your store outruns the template.
A headless Shopify agency in Dubai, working with brands worldwide. We keep Shopify for what it is best at, checkout, payments and inventory, and replace the theme with a storefront designed around your product. Oleum Crete’s store grew monthly sales 18× after the switch, with no ad spend.
Free 30-minute call. We come back with the three things holding your store back. No obligation.
Part of Website Design & Development.
The chapter
“The product is good. The website makes it look like it is not.”
What we do
A custom Next.js storefront on Shopify’s checkout and inventory: faster pages, a shopping experience designed around your product, and the technical SEO a theme cannot give you.
- 01
A storefront around the product
Product pages, collections and the cart designed for how your customers actually buy, not for what a theme allows. Shopify keeps running checkout, payments, inventory and fulfilment underneath.
- 02
Speed that shows up in sales
Server-rendered Next.js pages, images optimised per device, nothing loaded that the page does not need. Oleum Crete’s mobile pages got 80% lighter; the store started converting on phones.
- 03
Bilingual and multi-market
Arabic and English on one store, right-to-left done properly, currencies and shipping rules per market. Built for the Gulf, ready for anywhere.
- 04
Growth built in
Technical SEO, structured data and AI-search readiness, on-site reviews, and the email and WhatsApp flows that bring customers back. The storefront is the marketing plan, not a place to put it later.
A store built around the product, not the theme.
Themes make every store look and behave the same, and they carry every app’s weight whether you use it or not. A headless storefront starts from your product and your buyer, loads only what the page needs, and is engineered by the same team that then markets it.
Where it fits
- DTC brands
- Food & beverage
- Beauty & wellness
- Fashion & lifestyle
- B2B wholesale
- Arabic–English stores
- Theme replatforming
- Store redesign
How it works
Four stations, one flight path.
- 01
Audit
We measure your current store: speed, funnel, search visibility and where buyers drop. You get the findings whether or not we work together.
- 02
Design
The storefront is designed around your product and your buyer, page by page, in your brand. Shopify’s data model is mapped so nothing you rely on breaks.
- 03
Build
A Next.js storefront on the Storefront API, deployed on Vercel, connected to your existing Shopify admin, apps and checkout. Your team keeps working the way it does today.
- 04
Grow
Launch, then the levers: search, reviews, flows and, when it makes sense, paid campaigns on landing pages we build for them.
Common questions
Straight answers. If yours is not here, the audit call is free.
Why go headless instead of a better Shopify theme?+
A theme is a compromise between thousands of stores. Headless lets us design the buying experience around one product and one customer, control speed to the kilobyte, and build technical SEO and AI-search readiness into the pages. For a store that already has demand, that difference shows up in conversion rate and organic sales.
Do we keep the Shopify admin, apps and checkout?+
Yes. Shopify stays your source of truth for products, orders, inventory, discounts and checkout. The storefront reads from it through the Storefront API, so your team keeps working in the admin they know.
How long does a headless Shopify build take, and what does it cost?+
A typical storefront takes six to ten weeks from audit to launch. Cost depends on catalogue size, markets and integrations; the free audit ends with a scoped proposal that shows exactly what is included.
Next.js or Shopify Hydrogen?+
We build in Next.js on Vercel because it gives us server rendering, image optimisation and the flexibility to add non-commerce pages, content and automations on the same site. Hydrogen is a good fit for some stores; we will say so in the audit if it is the better choice for yours.
One studio, from strategy to revenue
- 01Strategy & Go-To-MarketPositioning, brand architecture and a go-to-market plan that converts. UAE setup and licensing when you are expanding into Dubai.
- 02Website Design & DevelopmentBespoke websites and headless storefronts in custom code. Fast, beautiful and built to convert. No templates.
- 02App & Digital Product DevelopmentWeb apps, mobile apps, customer portals and internal tools, designed and engineered end to end by a senior team.
- 03AI & AutomationAI agents, WhatsApp and email flows, lead capture, invoicing and CRM sync, so the busywork runs itself.
- 04Performance Marketing & GrowthGoogle and Meta campaigns built around conversion, on landing pages engineered for paid traffic.
Ready to outgrow the theme?
Send us your store. Within 12 hours you get a written audit: speed, funnel, search, and what a headless storefront would change for you.
Book a free store audit- No obligation
- Reply within 12 hours