03WhatsApp Business automation · UAE & worldwide
We automate WhatsApp.Every lead answered in seconds.
In the UAE, business happens on WhatsApp. We build on the official WhatsApp Business API: instant replies, lead qualification, bookings and payments, follow-ups and reviews, wired into your CRM so nothing is lost and nobody copies and pastes. Nimbus Finance got twenty hours a week back from the automations we built.
Free 30-minute call. We map the work a machine should be doing and come back with a plan. No obligation.
Part of AI & Automation.
The chapter
“Half the team’s week goes on work a machine should be doing.”
What we do
WhatsApp Business API flows, AI agents that qualify and book, and CRM sync, built for small and mid-sized businesses in the UAE and worldwide.
- 01
Instant replies and lead qualification
An AI agent that answers in your voice, in Arabic and English, asks the questions your sales team asks, and hands over to a person the moment it should. Leads that used to wait hours get answered in seconds.
- 02
Bookings, quotes and payments
Appointments into your calendar, quotes from your price list, payment links from Stripe or your gateway, order status from your store. Done inside the conversation.
- 03
CRM and inbox sync
Every conversation, lead and outcome lands in HubSpot, Zoho, Pipedrive, Notion or the sheet you already use. One inbox for the team, real numbers for you.
- 04
Chats turned into structured deal data
Budget, timeline, requirement, decision-maker, next step — pulled out of a free-typed conversation as it happens and written to the right fields on the right record, without anyone summarising a thread at the end of the day. The detail a salesperson would have remembered, in a field a report can count.
- 05
Follow-ups, reviews and re-engagement
Reminders before appointments, a nudge after a quote, a review request after delivery, a win-back message when a customer goes quiet. The revenue that usually leaks, recovered automatically.
Automation that sounds like you, on the channel your customers already use.
Most bots are a menu that makes people type “agent”. Ours are built from your real conversations, speak in your voice, know when to stop, and are wired into the tools that run the business, by a studio that also builds the website and runs the ads feeding the inbox.
The mechanics
What the official API actually does, and where projects go wrong.
Most of the surprises in a WhatsApp project come from six rules. They are worth knowing before you brief anyone, including us.
- 01
There is a 24-hour window, and it governs everything
When a customer messages you, you can reply freely for 24 hours — any wording, as often as you like. Once it closes you can only reach them with a message Meta approved in advance. Nearly every "why can we not just send that?" traces back to this one rule.
- 02
Templates are approved before they are sent, not after
Anything outside the window is a template, submitted to Meta under a category — marketing, utility or authentication — and reviewed before it can go out. Review is usually quick. Rejections are usually a promotional sentence inside a utility template. We write and submit them, and keep a spare approved for the case you have not thought of yet.
- 03
You are billed per message, by category and country
Business-initiated messages cost money, and the rate depends on the template category and where the recipient is. Meta has revised this model more than once, including which messages are free, so we check the current rates against your actual volumes on the call rather than print a number here that ages badly.
- 04
Opt-in is not a formality
You need a record of how each customer agreed to be messaged, and where that consent came from changes what you are allowed to send them. Getting this right at the start is far cheaper than untangling a template rejection or a block rate later.
- 05
The green tick is a separate application
A verified business name is not the same thing as API access, and you do not need one to automate. They are two processes with two timelines, and conflating them is why people think the API takes months.
- 06
Moving an existing number is a one-way door
Putting your current number on the API takes it out of the WhatsApp Business app, and the chat history in that app does not come with it. Sometimes the right answer is a new number for automation and the old one left alone. We decide that before anything is migrated, not after.
Meta changes pricing and policy on its own schedule. Anything above that carries a number or a rate, we verify against the current documentation for your countries before it goes in a proposal.
Where it fits
- Clinics & salons
- Real estate
- E-commerce support
- Restaurants & delivery
- Agencies & consultancies
- Education & courses
- Logistics updates
- B2B lead desks
How it works
Four stations, one flight path.
- 01
Map
We sit with the people who handle the inbox and map every conversation type, the questions that repeat, and where leads are lost.
- 02
Build
Flows and an AI agent on the official WhatsApp Business API, with your tone, your rules and clear handover to humans.
- 03
Connect
CRM, calendar, payments, store and sheets wired in, so the automation acts on real data and writes back what happened.
- 04
Tune
We read the transcripts for the first weeks, tighten answers, add the cases we did not predict, and report what it saved.
Common questions
Straight answers. If yours is not here, the audit call is free.
Our agents handle dozens of WhatsApp chats a day and the details get lost — budgets, timelines, requirements. How do we capture that as structured CRM data automatically?+
That is the most common reason people call us. The fix is not a better inbox, it is extraction: as each conversation happens, a model reads it against the fields you actually report on — budget, timeline, requirement, decision-maker, next step — and writes them to the right record in HubSpot, Zoho, Pipedrive or wherever your pipeline lives. Nobody summarises a thread at the end of the day, nothing depends on an agent remembering, and the fields are structured, so you can finally filter and forecast on them. Where the conversation is ambiguous the agent asks rather than guesses, and anything it is unsure of is flagged for a human instead of written in silently.
Is this the official WhatsApp Business API or the WhatsApp Business app?+
The official API, through a Meta business partner. That is what allows automation, multiple agents, integrations and a verified business name. The free WhatsApp Business app cannot do any of that at scale.
What if the AI answers something wrong?+
The agent only answers from the knowledge you approve, asks rather than guesses, and hands over to a person for anything outside its scope. We review transcripts in the first weeks and tighten it. You always see every conversation.
Which CRMs and tools do you integrate?+
HubSpot, Zoho, Pipedrive, Salesforce, Notion, Google Sheets, Calendly and Google Calendar, Shopify and WooCommerce, Stripe and most UAE payment gateways. If it has an API, we can connect it.
How long does it take and what does it cost?+
A first flow with lead qualification and CRM sync typically ships in two to three weeks. Cost depends on the number of conversation types and integrations; the free audit ends with a scoped proposal. As a floor, we do not take on projects under $2,000.
Can we keep using our existing number?+
Usually yes, but read the migration point above first: moving a number onto the API removes it from the WhatsApp Business app and the history there does not travel with it. For a business whose number is on signage and invoices that is normally still the right call. For one that is mid-campaign, a separate automation number is often safer. We make that decision with you before anything moves.
Does it work in Arabic?+
Yes, and it should — a UAE inbox is rarely one language. The agent replies in whichever language the customer opened with, switches when they switch, and the templates are approved in both. Arabic is not a translation layer bolted on top; the qualifying questions are written in each language by someone who would ask them that way.
What happens when someone wants a human?+
They get one. The agent hands over the moment a conversation goes outside what it was given, or the moment somebody asks, and the thread lands in a shared inbox with everything already captured so your colleague reads context rather than starting over. It is the handover, not the answering, that decides whether customers trust the thing.
Further reading
The questions people ask next, answered in full.
One studio, from strategy to revenue
- 01Strategy & Go-To-MarketPositioning, brand architecture and a go-to-market plan that converts. We can handle the UAE setup and licence too, if you are expanding into Dubai.
- 02Website Design & DevelopmentWebsite design and development: bespoke sites and headless storefronts in custom code. Fast, beautiful and built to convert. No templates.
- 03App & Digital Product DevelopmentApp development for web and mobile: customer portals, internal tools and products, designed and engineered end to end by a senior team.
- 04AI & AutomationAI agents, WhatsApp and email flows, lead capture, invoicing and CRM sync, so the busywork runs itself.
- 05Performance Marketing & GrowthPerformance marketing on Google Ads and Meta, built around conversion, on landing pages engineered for paid traffic.
Ready to answer every lead?
Tell us what your inbox looks like on a busy day. Within 12 hours you get a map of what to automate first and what it would save.
Book a free automation audit- No obligation
- Reply within 12 hours