Brand · Website · Bilingual · Sudan / UAE
Saruest
Keep the lights on, in two languages.
Saruest is a Sudan-based solar and energy company whose family trading house, Fast International, has been importing and delivering across Sudan since 1982 — none of which was online. Meant built the brand and the website together: the Irradiance Peak mark, then a bilingual Next.js site where Arabic is a first-class layout rather than a mirrored afterthought, with a home-and-business savings calculator, a hand-drawn footprint map on real geography, real photography and a named team reachable in Dubai and Khartoum.
Saruest is a Sudan-based solar and energy company with a lineage that goes back to 1982 — Fast International, the family trading house that has been importing, clearing and delivering across Sudan for four decades. In 2015 the same family went into energy; in 2021 it opened a division for utility-scale power projects up to 400 MW. Authorised agents for Schneider Electric Solar, Selex, Himel, CLN Energy and Powernsun. None of that was online.
We built the brand and the site together. The Irradiance Peak mark — four off-centre contour rings that read like a solar map from above — then a bilingual Next.js site where Arabic is a first-class layout, not a mirrored afterthought. A savings calculator that speaks the customer’s language, home or business. A hand-drawn footprint map on real geography. Real Saruest photography in place of every placeholder, a message from the Chairman, and a named team reachable in Dubai and Khartoum.
The lesson, in the journal: Building a bilingual site when the second language is Arabic →