Premium Bedding · E-Commerce
PureNest
A storefront soft enough to sell sleep.
PureNest is a luxury bedding brand entering the UAE. The brief was a storefront with the calm of a well-made bed — warm, quiet, effortless — and equally at home in English and Arabic.
We designed and built the entire experience from scratch, headless on Next.js with the Shopify Storefront API: a complete catalogue, product pages, a slide-out cart, true right-to-left layout, and a warm day-and-night mode fitting for a sleep brand. It launched in a polished coming-soon mode, wired to switch on live Shopify selling the moment the brand is ready.